Our digital marketing offer is based on these considerations:
There are several channels and touchpoints to reach customers. Each with its own peculiarities. Our value as digital marketing experts lies in having a clear picture of how each resource or tactic supports its intended objectives.
Traditional outbound B2B marketing techniques no longer produce the results they did a few years ago.
Industry data confirm that advertising on radio, TV, in newspapers and on the web, commercial calls from call centers and from salespeople themselves, and email campaigns based on the purchase of directories no longer work.
The reason is that the habits of prospects in the B2B but also B2C fields have changed: while before, buyers were informed by salespeople about the latest industry news, today they carry out online searches in total autonomy, block incoming phone calls and filter e-mails. electronics from unknown senders.
Thus, companies that choose to continue with traditional marketing activities often complain of the difficulty in generating new commercial contacts and new business opportunities, low and unqualified traffic on the company website, poor conversion rate from visits to leads and the loss of ground. in the market in favor of digitally active competing companies.
Kiosk offers a set of marketing activities capable of continuously generating commercial contacts and new business opportunities: inbound marketing.
A methodology that is based on tools and activities that focus attention on the buyer's journey, on the needs of the prospect and on his purchase path.
The knowledge of the customer is fundamental, as is his purchase path.
Usually 3 phases are identified in which the potential buyer, during his approach to the purchase decision, becomes a customer:
Awareness stage : awareness, awareness of a need, a problem, an opportunity.
Consideration stage : the consideration, the evaluation of the ways to solve it.
Decision stage : the decision, which leads to the choice of a product / service, offered by a particular company.
The content that we are going to create will have to satisfy each of these phases, equivalent to a position within the purchase funnel that will lead to the conversion.
An inbound marketing strategy can include a number of different channels and types of content to attract potential customers to your website.
The basis of inbound marketing is content, carefully designed and shared to attract qualified traffic of potential customers and ensure that they return to the site in search of further information.
This is how your business grows - by constantly keeping marketing, sales and service focused on helping current and future customers.
The method consists of 4 phases, which can be summarized as Attract, Convert, Close, Delight.
Our role is to parameterize the activities according to the position of the site visitor along the purchase cycle.
The goal is to attract qualified traffic to the company website, that is, visitors who are more likely to become first leads and then satisfied customers.
The ideal prospect is defined as buyer persona: the ideal representation of the customer you want to attract to your business.
The buyer persona encompasses objectives, needs, problems and objections common to a target audience segment
For each company there may be several buyer personas.
How are they obtained? You attract the right customers with relevant content at the right time.
In this phase it is necessary to establish a closer relationship with the potential customer using the typical conversion tools: Call to action, landing pages, forms or forms and Analytics tools with which you can acquire the information of potential customers who visit your site.
The visitor who leaves their data, thus becoming a lead in all respects, is offered something of value in exchange, namely premium content which can be eBooks, reports, practical guides, white papers, case studies: in practice, useful information, interesting and precious for the buyer personas.
The goal is to attract qualified traffic to the company website, that is, visitors who are more likely to become first leads and then satisfied customers.
The ideal prospect is defined as buyer persona: the ideal representation of the customer you want to attract to your business.
The buyer persona encompasses objectives, needs, problems and objections common to a target audience segment
For each company there may be several buyer personas.
How are they obtained? You attract the right customers with relevant content at the right time.
The inbound methodology does not stop at the acquisition of a customer, but continues to involve him with the aim of stimulating further purchases (up-selling and cross-selling) and transforming him into a promoter of the company and the products or services purchased.
In this sense, the nurturing activity continues, with more refined and even memorable content that your potential customers can share in their various favorite formats.
Our digital marketing team is available to know how to best address your business challenges and implement an effective digital strategy.
Talk to our account and evaluate our proposal.
Set up a call.
Our digital marketing team is available to know how to best address your business challenges and implement an effective digital strategy.
Talk to our account and evaluate our proposal.
Fix a call.
Kiosk is a Hubspot partner, the leading inbound marketing platform with advanced CRM, web design and sales tools features.
To design a correct marketing strategy, it is essential to outline the buyer's journey, that is the path, the active process of research and evaluation that the potential consumer carries out before making a purchase.
Optimizing a website for mobile devices is more than just a responsive website design. Request the ebook.
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Kiosk - C.so Borsalino 19/A, 15121 Alessandria. Italy - T. 0039.0131.250.313
