How to choose a monitor for digital signage

The communicative impact and the economic return linked to the placement of digital signage monitors in offices, shops and commercial activities has now been widely documented and tested.
If we consider the retail market, a study by POPAI highlights how 76% of purchasing decisions are made within the store .
From which we deduce how important is the adoption of this communication method. A speech that requires professionalism and skills in hardware, software and last but not least in content creation.

We at Kiosk have been operating in this market for over twenty years, supplying and installing digital signage screens and monitors from the best brands. Thanks to the strong experience in the field for quantity and importance of the projects addressed, we can affirm that digital signage requires proper planning and design to ensure return on investment and not fall into unexpected hidden costs.

Before rushing into a hasty purchase and improvised installation, there are some important technical elements that must be analyzed with attention and competence.
For example, the need to show usable communication in public spaces 24 hours a day, 7 days a week imposes certain quality requirements that not all monitors on the market meet.
Not to mention the content requirements. Specifications of format, schedule and type of media are important elements to consider.
Type of target and location.
The success of a good digital signage system unquestionably depends on the effectiveness with which the right message is delivered to the right customer, in the right place and time.