In recent years, also thanks to the availability of large format displays at affordable costs, together with low-cost connection and data transfer technologies, we have witnessed a first phase of diffusion of devices and systems for video information.
The Digital Signage market in Italy is experiencing a moment of effervescence, also because many companies have understood that being able to transmit and deliver their message 24/7 to the right target, in the right place and time, are the best that can be pursued in terms of effective communication. However, the visible realizations do not always reveal careful planning and attention to the fundamental details to ensure a profitable return on investment.
The DS is not a billboard or billboard, it is not a TV: it is a new media, a communication system, interactive and passive, which puts the user at the center of the communication strategy: how to reach him, how to inform him, how serve it.
In recent years we have worked closely with marketing managers and IT managers of important Italian companies, sharing and defining strategic planning step by step.
It is not enough to choose a series of displays, network them and adopt content publishing software. Without a true professionalism that contemplates the various actors, great results are not obtained.
There are so many: locations, touchscreen or not, ceiling or stand alone, indoor or outdoor, integrated communication, content, format, creativity, time slot, schedule, scheduling, remote control, etc. However, if you do not want to fall into some easy pitfalls, you must not neglect the experience of the end user or recipient of the message. Because that's where success plays a lot.
People don't look for more visual noise. Look for answers and useful information. In other cases, entertainment, satisfying user experiences.
For this reason, the design aspect is a critical element.
Digital signage means knowing how to balance technology and content.
Content is King , say the Anglo-Saxons.
Good content must weigh various variables, such as location and visibility, but also other aspects such as the time of day in which a message is published with respect to the target present in the store or in the waiting room.
Creativity must take into account the properties of digital media, the schedule edited by professionals, such as to capture attention and interest, fascinate, entice and more on the basis of the cases.
Digital signage in Italy is entering almost all markets, even if for some brands it is still pilot projects.
However, the interest and the associated advantages are showing a greater diffusion in the retail sector.
Kiosk is present with its solutions in various markets: banks, hotels, hospitals, retail, corporate, public administration, museums, business centers, tourism. Kiosk solutions are characterized by a strong integrative component, both hardware and software.
Our effort in recent years has been to fine-tune some innovative concepts on the interactivity front, with related measurability of results.
Some of our applications are aimed at customer care, others at the shopping experience, others at digital merchandising and digital promotion.
Kiosk is an Italian company that offers ready to use, simple to use and high quality digital signage solutions.
Leading company on the Italian market, for years it has been developing advanced, innovative and multi-channel digital solutions.
This allows customers to benefit from a strong experience in the field, built both on touchscreen systems such as totems and multimedia kiosks, and on traditional DS systems such as large format digital displays.
A series of highly professional services complete the turnkey offer
This also means that those who choose Kiosk do not groped in the dark and immediately hit the target.
For more info, visit ours digital signage solutions.
With more than 20 years of experience in the supply and customization of kiosks and touch screen totems, Kiosk offers a wide range of products suitable for every project.
Furthermore, Kiosk supports you with professional services designed to accelerate your return on investment.
Do not waste time. Our experts and consultants are able to support your company on any omnichannel project using touch screen technology.
Make a call for an exploratory interview and discover our success stories.
With more than 20 years of experience in the supply and customization of kiosks and touch screen totems, Kiosk offers a wide range of products suitable for every project.
Furthermore, Kiosk supports you with professional services designed to accelerate your return on investment.
Do not waste time. Our experts and consultants are able to support your company on any omnichannel project using touch screen technology.
Make a call for an exploratory interview and discover our success stories.
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Kiosk - C.so Borsalino 19/A, 15121 Alessandria. Italy - T. 0039.0131.250.313
