In an age where speed and convenience are essential for consumers, time spent in line is one of the main deterrents to a satisfying shopping experience.
Studies show that over 60% of customers consider long waits one of the main reasons for dissatisfaction while shopping. This problem is exacerbated in supermarkets, where peaks in attendance, such as on weekends or during holidays, can lead to interminable queues.
The result? Dissatisfied customers, cart abandonment and lost sales for the supermarket.
For today’s Store Manager, this is a risk that cannot be afforded.
The solution: digital queue management for the retail of the future
The new digital queue management systems are a concrete and innovative answer to these problems. It’s not just about optimizing queue management, but about turning the wait into an opportunity to engage customers and increase sales.
Here’s how they work:
- Smart queue management: Digital queue management systems allow customers to take a virtual ticket via an app, kiosk or QR code, receiving real-time notifications about their queue progress. This frees them from having to physically wait in line, allowing them to continue shopping.
- Reduction in perceived time: Interactive digital screens placed in common areas allow customers to keep track of their turn while being entertained or informed.
Synchronized displays for strategic communication
A key aspect of modern queue management systems is integration with digital displays distributed throughout the store or supermarket of the future. These are not just screens placed at food counters, but a synchronized network that improves management and the overall experience.
- Real-time updates: customers can monitor the progress of queues from different points of the supermarket, avoiding standing still in line.
- Strategic positioning: displays are not confined to food counters or checkouts, but are placed in sections such as fruit and vegetables, fish and delicatessen. This allows customers to organize their shopping journey more efficiently.
- Personalized messages and promotions: while showing the status of queues, displays can also promote specific offers related to products in different areas, such as discounts on fresh fish or seasonal fruit.
Do you know Kiosk Hydra? It is our customer flow management platform that optimizes service processes and elevates the customer experience.
Multi-row totems for diversified management
The ability to manage multiple queues is a crucial element for modern supermarkets. Advanced queue management kiosks offer multi-line management that adapts to different customer needs:
- Separate queues for specific departments: Each area of the supermarket, such as the vegetable, fish counter or deli, can have a dedicated queue managed by the same central system. This reduces confusion and ensures a smoother flow.
- Resource optimization: Employees can better focus on their tasks, knowing that the system is effectively regulating customer waiting times.
- Improved user experience: Customers can take a single ticket for multiple queues or manage their shifts flexibly, using the time to complete other purchases. With Kiosk Hydra, this process is further optimized: not only does it manage multiple services, but it also allows customers to have a single ticket for multiple queues. This would allow, for example, the customer to be able to move from the fish counter to the delicatessen counter without losing priority of arrival, a unique option that other systems do not offer.
The benefits for supermarkets and customers
The adoption of digital queue management systems and large displays brings significant benefits to both parties:
For customers:
- More time to shop without the stress of waiting.
- Greater control over the experience thanks to real-time updates.
- Entertainment and useful information while waiting.
For supermarkets:
- Increased sales thanks to promotions conveyed on displays.
- Reduction in cart abandonment.
- Improved customer experience and loyalty.
- An image of modernity and innovation, which attracts new customers.
Conclusions
New supermarkets cannot limit themselves to offering a wide choice of products: they must put the customer’s needs at the center.
Digital queue management systems, integrated with display promotion systems and multi-row totems, are the key to transforming a critical point into an opportunity.
Furthermore, advanced solutions such as Kiosk Hydra demonstrate how technological innovation can make the difference, offering unique features for smooth and efficient queue management.
 |
Learn more with Kiosk HydraContact us today to find out how to implement a customized queue management system and bring your supermarket into the future of shopping experience! |
|
Learn more with Kiosk HydraContact us today to learn how to implement a custom queue management system and take your supermarket into the future of shopping experiences!
|
